Healthier, tastier and better for the environment. So why settle for conventionally raised beef when you can indulge in the rich and complex flavours of grass-fed beef?

In Australia, grass-fed beef is becoming more popular, but what does it really mean? And why should you care?

What is Grass-Fed Beef?

Grass-fed beef refers to beef that comes from cattle that have been raised on a diet of grass and other forage, such as clover and lucerne. This contrasts with conventionally raised cattle, which are typically fed a diet of grains, such as corn and soybeans. In addition to their natural diet, grass-fed cattle are also raised in a more natural and humane environment, with plenty of room to roam and graze.

The Benefits of Grass-Fed Beef

There are many benefits to choosing grass-fed beef in Australia over conventionally raised beef. Here are some of the most important:

All our beef is left on the bone. Our master butchers hand select each individual piece of beef for its fat level, conformation and marbling. Only the best cuts pass our master butchers’ rigorous inspection and are selected for dry aging.

  1. Healthier Meat: Grass-fed beef in Australia is lower in total fat and calories than conventionally raised beef. It is also higher in healthy omega-3 fatty acids, which have been linked to a variety of health benefits, including lower risk of heart disease and improved brain function.
  2. Better for the Environment: Grass-fed beef in Australia is more sustainable and eco-friendlier than conventionally raised beef. Cattle that are raised on a natural diet and allowed to graze in pastures help to maintain healthy soil and reduce the need for synthetic fertilisers and pesticides.
  3. More Humane: Grass-fed cattle in Australia are raised in a more natural and humane environment, with plenty of room to roam and graze. This can lead to healthier and happier animals, and it's also better for the farmers who raise them.
  4. Tastier Meat: Grass-fed beef in Australia has a richer and more complex flavour than conventionally raised beef. This is because the natural diet of grass and other forage gives the meat a more nuanced taste.